By Demographics
- By Age groups: millennials, gen X, baby boomers
- By Married status: newlyweds, married, divorcees, widows
- By Backgroud: international clients, military, retirees, relocation
- By Economic status: luxury, low-income, middle-class
By Geography
Specialize by geographic location is great for local worth-of-mouth and farming
- By physical separation: city, county, subdivision, zip code
- By region type: downtown/uptown, small-town/village, school district, suburbs, harbor/island
- By Outdoor features: ski/beach resort, golf course, park, lake, Planned Community
By Experience
Understand their motives while buying and selling homes, differentiate with specialized experience, knowledge, and resources
- First-time buyers/ sellers
- Move-up buyers/ sellers
- Move-down buyers/ sellers
- Renters
- Foreclosures
- FSBOs
- Expired listings
- Investors
By Housing Types
- Commercial
- Fixer-uppers
- Condo/ townhomes/ lofts
- Oceanfront/ lake house
- New Constructions
Pick a Template by your Niches
FSBO
FSBO
First Time Homebuyers
First Time Homebuyers
Probate Properties
Probate Properties
Buying and Selling Probate Properties? Read this first
Foreclosure Properties
Foreclosure Properties
Florida
Florida
Want to buy a house in Florida? Read this...
Washington
Washington
Want to buy or sell a house in Washington? Read this...
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